My focus is on creating innovative and inspiring business and marketing solutions at enterprise and consumer level that deliver excellent results.
During my career, I have held marketing, strategy and innovation roles with global businesses, SMEs and start-ups, giving me a valuable perspective on what it takes to make businesses of any size succeed. I believe large businesses can learn from start-ups’ fast approach to innovation and how they leverage technology, whilst start-ups can benefit from more rigorous analysis and performance measurement to optimize their tight resources.
I have had a rewarding 20-year career in marketing, strategy and consultancy roles for global consumer goods companies, leading teams, inspiring organisations behind change, and developing and implementing marketing plans that resulted in step-changes in performance. In 2019 I started my own technology business. Having immersed myself in the Web3 world, UNTAGGED leverages this and other emerging technologies such as AR and VR in a platform that incentivizes consumers to make sustainable fashion choices. I've successfully raised pre-seed investment, built the digital platform, and completed a successful beta trial.