Web2 began with Myspace and ended with TikTok. What’s next? Welcome to the age of the web3 influencer, free from the restraints of web2 and equipped with the tools to create more engaging and immersive experiences for their audiences. Our experts predict that web3 will unlock new ways to generate rewards - from community, rather than algorithms. How will web3 technologies enable influencers to be more authentic and create deeper connections with their audiences? And are creators uniquely placed to induct people into the metaverse? This panel discussion is brought to you in collaboration with 3 Monkeys Zeno and the Public Relations and Communications Association. Speakers: Koray Camgöz | Director of Communications and Marketing at PRCA, Hayley Stevens-Shaw | Lead Influencer Strategist at 3 Monkeys Zeno and Scott Guthrie | Influencer marketing adviser
Web2 began with Myspace and ended with TikTok. What’s next? Welcome to the age of the web3 influencer, free from the restraints of web2 and equipped with the tools to create more engaging and immersive experiences for their audiences. Our experts predict that web3 will unlock new ways to generate rewards - from community, rather than algorithms. How will web3 technologies enable influencers to be more authentic and create deeper connections with their audiences? And are creators uniquely placed to induct people into the metaverse? This panel discussion is brought to you in collaboration with 3 Monkeys Zeno and the Public Relations and Communications Association. Speakers: Koray Camgöz | Director of Communications and Marketing at PRCA, Hayley Stevens-Shaw | Lead Influencer Strategist at 3 Monkeys Zeno and Scott Guthrie | Influencer marketing adviser