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From Cornwall, Peyton Pocock now works and lives in London as a product designer and developer for hundo. Peyton works on the hundo.xyz website and other marketing projects.
Check out our conversation with Peyton
Tell us a little bit about your role at hundo?
At hundo, I work on the design and development of several of our websites and marketing tools, everything from landing pages and campaign sites to internal integrations. It’s a hybrid role that spans design, front-end dev, and marketing ops.
Before this, I worked on the Scillonian passenger ferry off the coast of Cornwall, a very different kind of journey. Since joining hundo full-time, I’ve relocated to London and have been enjoying the change of pace (and scenery).
The Scillonian III passenger ferry in front of St Michael's Mount in Penwith.
What inspired you to follow your current career path, and how did you get started in this field?
It started during a college media course, where we had to present our work on a personal website. I spent far too long customising layouts, colours, and animations, often more than the coursework itself. I quickly fell in love with making digital experiences that look great and work smoothly.
I began exploring platforms like Webflow and quickly realised how powerful low-code tools could be for creating production-ready sites. That curiosity led me to my current role as a technical marketing developer, working across design, development, and strategy every day.
What are the most important skills and qualities for success in your job?
Adaptability, problem-solving, and an eye for detail are essential. The work often shifts between design, development, and marketing - so being able to switch contexts and collaborate across teams is important.
You also need a strong grasp of how people interact with digital products: visual hierarchy, attention flow, responsive layouts, accessibility. Tools come and go, but an interest to continually learn is what makes your work effective, learning how to learn is a valuable skill.
What does a typical working day look like for you?
Every day’s a mix, a blend of UX design, Webflow development, and creative marketing. Sometimes working on a new landing page, refining an animation, troubleshooting a script, or setting up an integration with a CRM or analytics tool.
What are some misconceptions about your job or industry, and how would you address them?
People sometimes assume design is just about aesthetics, or that systems built around low-code tools mean no real technical depth. Good design & marketing requires understanding user psychology, behavioural science, accessibility, and performance trade-offs. Platforms like Figma and Webflow still demand front-end dev knowledge and workflows. Things in tech tend to change pretty quickly, so staying up-to-date with latest developments, trends, and business needs has been important.
Peyton speaking at Retail Week Live.
What advice would you give to someone just starting out in your field? Start building and don't let perfect be the enemy of good, a site for a friend’s side project or a half-finished concept, shipping real things is the fastest way to learn. Use consumer-friendly tools like Webflow, Figma, and Zapier to move quickly, but focus on why you’re building something, not just how.
Keep your portfolio honest and ambitious, and collaborate often. Be willing to defend your decisions and be receptive to feedback. The industry moves fast, so stay curious and willing to adapt. Your best work will come from being both creatively bold and technically grounded, aspire to be really good in at least two overlapping fields.
If you could switch careers for a day, what job would you choose and why?
I’d be a city planner or architect. I’ve always been fascinated by how our built environment shapes human behaviour and how small design decisions can completely change the way we move, gather, or feel in a space. That said, I could also see myself working on creative on-stage event production… maybe one day.
If you could have any superpower, what would it be?
Perfect memory – purely practical. I take a lot of notes, but being able to instantly recall the right syntax, article, or design inspo I saw months ago would be a game changer.
What’s something you couldn’t live without at work?
My laptop, obviously. But also a good playlist, music helps me stay in flow, especially when jumping between design and dev.
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