In recent months we’ve seen Nike buy a virtual shoe company specialising in fashion footwear NFT’s, we’ve seen Balenciaga announce a digital move into virtual fashion, and Dolce and Gabbana’s NFT collection has sold for 5.7 million dollars, and now, we have news of a metaverse fashion week! A move into virtual fashion is happening in a big way. There’s no need to travel to Paris, London or Milan, find out everything you need to know about the metaverse’s first fashion week below.
The big event is scheduled for March 2022, and metaverse platform hosts, Decentraland have boasted a full four days of catwalk shows, talks, pop-up shops and after-parties! Users will also be encouraged to attend as their own avatars, and purchase virtual outfits for the occasion! So don’t worry, if you want a new get up, you’ll be able to do so.
Big fashion houses have already made it clear that they are gearing up for virtual fashion in the metaverse, and many of them have already been making and selling NFT clothing. We expect that more details of the fashion week line-up will be announced soon after Decentraland tweeted out for ‘designers, brands and fashionistas.’
We can’t wait to see exactly how this one of a kind fashion x metaverse event pans out, and see how the fashion world will continue to approach and adapt within the metaverse!
Words: Grace Goslin